Website Design & Dev following an institutional rebrand.
160over90
Texas Tech University
You heard ‘em.
Wreck Expectations.
So we took the not-so-sanctioned tradition of throwing tortillas onto the field, and, well, translated that to our brand new admissions website.
Brand and website designed and built by the 160over90 team.
The Brand:
TTU has something to say. And while they’ve been implementing the various aspects of the new brand over time, this homepage was the first digital expression. Conveniently able to stand independently from other pages, and inspire future work and scopes to develop out the rest of the interior pages.
Audience:
These aren’t parents masquerading as kids, quietly applying on their behalf. Nah, these kids are real. And they’re in demand.
This is an opportunity to cut through the clutter. Make an impression, and for goodness sake, be relevant.
Delight:
In case it’s not obvious, TTU doesn’t exactly splash about in the safe zone. This has a couple of Easter Eggs, with more to come later.
Credits //
Agency: 160over90
Client: Texas Tech University
Executive Creative Director: Patrick Macomber
Group Creative Director: Howard Hill
Creative Director: Stu Taylor
Lead Designer: James Snyder
Associate Creative Director: Ted Quann
Associate Creative Director (Des): Justin Spinnozzi
Digital
Digital Creative Director: Rich Norton
Creative Director: Juliana Lynch
UX Director: Justin Woolard