A selection of projects:

 

The Project:

A Wes Anderson meets Bear Grylls restaurant in Atlanta that offers elevated camping favorites along with farm-to-table local deliciousness. Located right off of the Atlanta Beltline, the south's response to the Highline, this campy restaurant embraces the nostalgic days of summer camp while supplying walkers and bikers with good eats and craft beers.

"Ladybird produces a fun, harmonious experience out of what could have been a cheesy, thematic disaster."
ATL Creative Loafing

http://www.ladybirdatlanta.com/

with: FLAGS OF ORIGIN

photography: TIDE & BLOOM

 
 
 

The Project:

With Kate Upton, what couldn't go right?

Following the Super Bowl 2015, the spot had nearly 7.8m views and are directly attributed to bringing in 2.4m per day per Daily Active User. 

with: ERIC COSPER (CCO), KEVIN KAMINISHI (CD), DAVID KENNEDY (CD) & SARAH TOSQUES (DES.)

 
 

The Project:

Designed by KPF and orchestrated by SL Green, One Vanderbilt is Manhattan's newest Super Tower. Slated to open in 2020 and located next to the historic Grand Central Terminal, the project will not only provide state of the art, luxurious commercial space, but also a wide variety of public spaces. CO OP Brand Partners provided strategy, messaging, logo and logo system, a suite of deliverables and worked with Atlantic Films to create several video assets. 

with: PAUL NEWMAN (cco), KIM CAICEDO (website design), CLARISSA VU (animation & website design), JACKIE KOLOVRAT (project manager), JENNIFER WALLACE GRADY (accounts), CHRIS LANGLOIS (production), FIRESPRING (web development), ATLANTIC FILMS (film production) & NEOSCAPE (renderings)

 
 

Problem

Stoner pizza company needs a greater social media following. 

Solution

Be creepy. 

 

Details:

Mellow Mushroom is a pizza place with a laid-back hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 U.S. cities, they wanted to get more followers on Twitter. So we told people if you follow us, we'll follow you. We didn't mention we'd be doing it in real life. 

"When you follow brands on Twitter, at best you get a smattering of decent jokes littered across your Tweetdeck timeline, and at worst, you're bombarded with promotional tweets that practically beg you to unfollow them. Pizza place Mellow Mushroom does neither." - Creativity

with: WES WHITENER (CD/AD), MITCH BENNETT (CD/CW), BRAD SARMIENTO (DIG) & ARTS & SCIENCES (PROD)

 
 
 

Problem:

In the midst of sameness in the Las Vegas club scene, we wanted to help create a new kind of club experience. 

Solution:

A nightclub that stimulated all the senses while encouraging exploration and personal transformation. 

 

Details:

Omnia is an interactive nightlife experience by global hospitality company, Hakkasan Group that is currently located in Las Vegas & San Diego. It's also where Justin Bieber spent his 21st birthday. The Untitled Worldwide team named, branded, and developed the Art Direction of the club. 

"A few steps into the space and one quickly realizes that Hakkasan Group has outdone itself, even compared to its flagship, namesake nightclub at MGM Grand. There’s never a dull moment, never an eyebrow-raising sight more than five minutes from the next—never a time to catch your breath, frankly." - Las Vegas Weekly

with ERIC COSPER (CCO) & KEVIN KAMINISHI (CD, AD)

 
 
 

I'm always interested in new and challenging projects; please shoot me an email if you're interested in collaborating:

hellojlynch@gmail.com

Thanks!