A selection of projects:

 

The Project:

A Wes Anderson meets Bear Grylls restaurant in Atlanta that offers elevated camping favorites along with farm-to-table local deliciousness. Located right off of the Atlanta Beltline, the south's response to the Highline, this campy restaurant embraces the nostalgic days of summer camp while supplying walkers and bikers with good eats and craft beers.

"Ladybird produces a fun, harmonious experience out of what could have been a cheesy, thematic disaster."
ATL Creative Loafing

http://www.ladybirdatlanta.com/

with: FLAGS OF ORIGIN

photography: TIDE & BLOOM

 
 
 

The Project:

With Kate Upton, what couldn't go right?

Following the Super Bowl 2015, the spot had nearly 7.8m views and are directly attributed to bringing in 2.4m per day per Daily Active User. 

with: ERIC COSPER (CCO), KEVIN KAMINISHI (CD), DAVID KENNEDY (CD) & SARAH TOSQUES (DES.)

 
 

Problem

Stoner pizza company needs a greater social media following. 

Solution

Be creepy. 

 

Details:

Mellow Mushroom is a pizza place with a laid-back hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 U.S. cities, they wanted to get more followers on Twitter. So we told people if you follow us, we'll follow you. We didn't mention we'd be doing it in real life. 

"When you follow brands on Twitter, at best you get a smattering of decent jokes littered across your Tweetdeck timeline, and at worst, you're bombarded with promotional tweets that practically beg you to unfollow them. Pizza place Mellow Mushroom does neither." - Creativity

with: WES WHITENER (CD/AD), MITCH BENNETT (CD/CW), BRAD SARMIENTO (DIG) & ARTS & SCIENCES (PROD)

 
 
 

Problem:

In the midst of sameness in the Las Vegas club scene, we wanted to help create a new kind of club experience. 

Solution:

A nightclub that stimulated all the senses while encouraging exploration and personal transformation. 

 

Details:

Omnia is an interactive nightlife experience by global hospitality company, Hakkasan Group that is currently located in Las Vegas & San Diego. It's also where Justin Bieber spent his 21st birthday. The Untitled Worldwide team named, branded, and developed the Art Direction of the club. 

"A few steps into the space and one quickly realizes that Hakkasan Group has outdone itself, even compared to its flagship, namesake nightclub at MGM Grand. There’s never a dull moment, never an eyebrow-raising sight more than five minutes from the next—never a time to catch your breath, frankly." - Las Vegas Weekly

with ERIC COSPER (CCO) & KEVIN KAMINISHI (CD, AD)

 
 
 

Problem:

How do we market the Genuine Scooter to Atlanta citizens?

Solution:

Atlanta has the third highest population of LGB residents in the US; let's market these scooters to our neighbors.  

 

Details:

Targeting any specific demographic will have it's challenges. We worked with community members to choose our words carefully, to ensure the Art Direction was appealing and that the concept would be light-heartedly received. 

with: WILLIAM BENHAM (CW) & BRIAN KELTZ (CW)

 
 
 

The Project:

iHome's latest product, the Kineta speaker system, is a bluetooth speaker with removable battery. What's cool about this, is that you can also charge your devices with this battery. So turn up the jams, take the battery and charge your devices. Hot diggity dog, it's awesomely convenient. 

To express this duality of Energy and Music, and to emphasize the relationship of the battery to the speaker we used different kinds of hands in different environments. 

with: CHRIS LINDAU (CW)& ERIC COSPER (CCO)

 
 
 

The Project:

Coca-Cola wanted to greet visitors during the NCAA Final Four in a truly memorable way, so we got to work, and created a huge mural of the city with a ceiling full of confetti. 

with: MARC LINEVELDT (ECD) & HEATH BEEFERMAN (DESIGNER)

 
 
 

Problem:

The rising of the digital commerce has spawned a falling of brick and mortar bookstores.

 

Solution:

To keep Barnes & Noble relevant, we've come up with a rebranding idea catering to those obsessed with books.

 

Details:

The new strategy opens the possibility for any number of different bookstores. As examples, we designed B&N bookstores for Food, Fantasy, Design and Kids. The B&N ampersand was adapted for each store's logo as a symbol of joining people with their passion.

The website was redesigned to navigate B&N through the eyes of a bibliophile. Site content is organized by store staff and can be filtered into just the subjects you love. Content gets more and more specific the further you scroll through a genre.

Fill In the Gap App

The Fill In the Gap App would give readers a tool to organize their personal libraries. Books would be scanned into the app using text recognition or bar codes and, alongside their digital books, would create a master library.

The End

When you read a book you love, you lose track of time, of context, and of the knowledge that the thing you're holding is about to end. Barnes & Noble can own that feeling. And it should. Because books are special for so much more than just their words- something bibliophiles already know. Now so does Barnes & Noble. 

with: KATE FIGGINS (CW) & KELVIN HILL (CW)

 

 
 

I'm always interested in new and challenging projects; please shoot me an email if you're interested in collaborating:

hellojlynch@gmail.com

Thanks!